Our process and how working with us works
Marketing often fails when a business pays for the wrong channel. We start by understanding your goals before we recommend which channels make sense for your business.
Your SEO, Google Ads, social media, branding, graphic design, and copywriting function better when planned as one strategy instead of six separate projects. When you hire Vegas Local Marketing, you get clear strategies tied to your business goals. We outline the steps of our approach so you know what the engagement involves. This page explains how working together works.
What to expect when you work with us
Working with a marketing partner requires open communication and shared context to be effective. We start the relationship with a free consultation to understand your current situation and what you want to achieve. If a specific service is not the right fit for your business yet, we will tell you directly.
When you decide to move forward, you share your business goals and provide access to your existing accounts. We look at the information and agree on the priorities together.
As the project progresses, you review the work as it develops. Expect the results to build differently depending on the channel you choose.
- Search engine optimization builds over time and requires consistent effort.
- Paid search can appear quickly in search results but stops the moment the advertising spend stops.
Understanding these different rhythms helps you evaluate the progress of your campaigns.
Read more about what a marketing agency does.
Our engagement stages
We organize our work into four specific stages to keep your campaigns focused.
Conversation and discovery
We start by understanding your business, your current marketing, and what you actually need to achieve. We look at your current position in the local market. We ask about your offers and who you want to reach.
Strategy and priorities
We identify the channels for your goals and outline the strategy. We determine the approach that makes sense for your specific situation. View our marketing strategy services.
Implementation
We build the campaigns, write the copy, and design the assets required to run the strategy. This covers the work needed to put the agreed strategy into the market. Explore our services.
Measurement and refinement
We report progress in plain language tied directly to your agreed goals, adjusting the work based on the data. We review the numbers to see what is moving toward your goals.
What we need from you
A successful campaign requires your input and attention. We need a few specific things from you to get started on the right path.
You provide access to your existing marketing and analytics accounts so we can review the historical data.
You assign a point person for approvals to keep communication clear.
We need timely feedback on drafts to keep your projects moving without unnecessary pauses.
You supply business information such as your goals, current offers and brand materials.
Providing this context early allows us to focus on executing the work based on your actual business model.
Read how to write a marketing brief for an agency.Communication and reporting
Clear communication keeps your marketing aligned with your day to day business operations. One point of contact coordinates all the Vegas Local Marketing services you use.
This structure means you do not have to explain your business to multiple different departments. We report progress in plain language tied directly to your agreed goals, adjusting the work based on the data. You see how your campaigns perform based on the goals we set together.
Learn how to read a marketing report.Your accounts and terms
You maintain control of your core assets throughout our relationship. Your advertising accounts and analytics stay in your name, and you hold the admin access at all times.
Your engagement terms, including the length of the work and how to end the engagement, are set out in writing before any work begins. We document the expectations clearly so you know the boundaries of the engagement.
Read who should own your marketing accounts, assets and data.Website projects
Your website serves as the foundation for your local marketing efforts in Las Vegas. Websites are designed and built by Vegas Website Design, our dedicated website partner.
We supply the marketing requirements, and they own the website delivery. Each brand owns its own work. We introduce you directly to their team and share the marketing requirements. This arrangement allows the website build to incorporate the marketing strategy from the beginning.
Learn more about website design.Honest expectations
No legitimate agency can guarantee exact search rankings, leads, or ROI.
We do not control the search engines, the advertising platforms, or the local market. We focus on executing strategies and measuring the progress against your goals. We prefer to set realistic expectations upfront rather than make promises no one can keep.
Questions about our process
Read more in our FAQ.What reports will I receive?
We report progress in plain language tied directly to your agreed goals, adjusting the work based on the data.
Who owns the accounts you set up?
Your advertising accounts and analytics stay in your name, and you hold the admin access.
What do you need from me to get started?
We need access to your existing marketing and analytics accounts, a point person for approvals, timely feedback on drafts, and business information such as your goals, offers and brand materials.
How do I end an engagement?
Your engagement terms, including the length of the work and how to end the engagement, are set out in writing before any work begins.
Schedule a free consultation
When you schedule a consultation, we talk through your goals and recommend which channels make sense to start with. Reach out to discuss your business and how we can support your marketing.